Instagram

Reels, the recommendation system, creator formats and what Meta actually rewards on Instagram.

Start hereThe Instagram guide

7 modules, about 50 minutes, from first principles to what is changing now.

Keep currentBriefs

0 dated briefs covering 0 stories, from 5 followed sources.

What the guide covers

What we watch for

ranking and recommendation changes Adam Mosseri or Meta confirm
Reels format and length changes
reach and distribution shifts for non-followers
creator monetisation and partnership tools
shopping and DM-driven conversion

Across 5 sources.