SEO
Organic search: ranking systems, Google/Bing product changes, AI search surfaces, technical SEO and the measurement that proves it worked.
What the guide covers
- Crawling, indexing, serving
- What "ranking" actually means
- The results page is not ten blue links
- Intent is the unit of work
- Making a site retrievable
- On-page: matching the job to the query
- Links, entities and reputation
- Measurement: what the numbers mean
- Diagnosing a traffic drop
- Algorithm updates, and how to respond
- Spam policies, manual actions and penalties
- AI Overviews, AI Mode and being cited
- The agentic web
What we watch for
- confirmed algorithm and core updates, and what actually moved
- Google Search Console, Search Central and documentation changes
- AI Overviews, AI Mode and how LLM search surfaces cite sources
- technical SEO: crawling, indexing, rendering, structured data
- credible ranking-factor studies with a stated methodology
- penalties, manual actions and spam policy enforcement
Across 11 sources.