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X (Twitter)

What is left of X as a distribution channel: reach, the API, advertiser posture and where that audience actually went.
Start hereThe X (Twitter) guide
6 modules, about 40 minutes, from first principles to what is changing now.
Keep currentBriefs
1 dated brief covering 2 stories, from 4 followed sources.

What the guide covers

What we watch for

  • algorithm and reach changes
  • API access and pricing changes
  • advertiser and brand-safety developments
  • platform migration to Bluesky Threads and Mastodon
  • ownership and policy changes that affect reach

Across 4 sources.

Recent briefs