SEO sources

• Ahrefs Blog

  rss
  Original data studies over large link/keyword datasets. Strong methodology, but every post ends in a product pitch - take the data, skip the CTA.

  Watching for: large-sample ranking studies · AI search citation research

• Glenn Gabe (X)

  manualhigh priority
  No free API for X, so posts are pasted in with the capture command. Best single account for granular core-update analysis with real site data.

  Watching for: update rollout timing · site-level recovery patterns

• Google Search Central Blog

  rsshigh priority
  The primary source. If Google says it here it outranks every secondary report - always prefer this wording over a blog's paraphrase.

  Watching for: core update announcements · spam policy changes · documentation rewrites

• Lily Ray (X)

  manual
  Pasted in via the capture command. Strong on E-E-A-T, YMYL and AI Overview citation behaviour.

• Moz Blog

  rss
  Slower cadence, more evergreen explainers than news. Useful for the Whiteboard Friday conceptual pieces, rarely first to a story.

• r/bigseo

  reddit
  Smaller and more senior than r/SEO. Lower volume, so a lower score floor still filters the noise.

• r/SEO

  reddit
  High volume, mostly beginner questions. Valuable only as an early signal that many people are seeing the same ranking movement. Reddit's public Atom feed carries no upvote count, so the noise is filtered by keyword - revisit if Reddit OAuth is ever wired in.

  Watching for: clusters of people reporting the same traffic drop

• Search Engine Journal

  rss
  High volume and heavily SEO-weighted. Publishes a lot of thin aggregation alongside good reporting, so lean on the impact call rather than the headline.

• Search Engine Land

  rsshigh priority
  The industry paper of record. Covers SEO and PPC in one feed, so the PPC topic follows it separately with keyword gating.

  Watching for: core update coverage · Google statements · lawsuits and antitrust

• Search Engine Roundtable

  rsshigh priority
  Barry Schwartz. Fastest to notice ranking volatility and unannounced SERP tests - often hours ahead of everyone. Posts are short; the value is the timing, not the depth.

  Watching for: unconfirmed ranking volatility · SERP feature tests · Google employee comments

• Search Off the Record (Google)

  podcast
  Google's own Search Relations team. Show notes are thin - the episode title plus the summary is usually all we get without transcription.