Marketing

Positioning, audience and channels — the cross-channel craft, plus a section per channel we actually work in.

Channels

Email & newsletters

The channel you own: deliverability, list health, newsletter economics and the rules that govern sending.

8 modules · 1 brief · 5 sources

Reels, the recommendation system, creator formats and what Meta actually rewards on Instagram.

7 modules · 0 briefs · 5 sources

B2B distribution: the feed, creator and company page reach, thought leadership ads and what actually generates pipeline.

7 modules · 0 briefs · 5 sources

What is left of X as a distribution channel: reach, the API, advertiser posture and where that audience actually went.

6 modules · 1 brief · 4 sources

Start hereThe Marketing guide

7 modules, about 51 minutes, from first principles to what is changing now.

Keep currentBriefs

2 dated briefs covering 2 stories, from 5 followed sources.

What the guide covers

What we watch for

positioning and messaging that changes how a market sees you
audience research and ICP definition
measurement and attribution across channels
channel mix and where budget should move
creator and influencer economics

Across 5 sources.

Recent briefs