Marketing sources
Everything followed for Marketing, and what each is actually good at. Knowing a source’s bias is part of reading it.
Adweek
rssAgency and brand-side trade press. Strong on campaign and account moves, weaker on execution detail. Heavy on industry politics - read for what brands are doing, not how.- The best reporting on where media money actually moves - platforms, publishers, agencies and the economics between them. Frequently breaks channel-shift stories months before the practitioner blogs notice.
Watching for: budget shifts between channels · platform monetisation changes · agency model changes
- Concise, factual daily coverage of brand marketing. Low editorialising, which makes it a good primary read before the opinion pieces arrive.
Watching for: platform announcements · regulatory changes affecting advertising
- UK-centric brand marketing, with more effectiveness and measurement coverage than the US trades. Some content is paywalled beyond the excerpt.
Watching for: effectiveness research · brand versus performance debate
Seth Godin
rssDaily, very short, opinion only. No news value whatsoever - kept for the occasional framing that reorganises how you think about positioning. Skip most of it without guilt.