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Model Context Protocol

Connect it to your assistant

Everything on this site is also available over MCP, so ChatGPT, Claude or your own agents can read it directly. Same content, same sources, no copy-paste.
For reading

Have it explained to you

Ask for a section and have your assistant read and explain it — on the commute, or anywhere you would rather listen than read. Every lesson is written as prose, so it reads aloud properly.
For working

Let an agent look up the steps

Ask how to do something and get the ordered procedure, with its sources. An agent can retrieve the diagnostic for a traffic drop or a deliverability problem and work through it.

How to connect

Server URL

https://mcp.mycontextprovider.com/mcp

  1. 01Find your assistant’s connector settings
    In ChatGPT, that is Settings → Connectors → Add. In Claude, it is Settings → Connectors → Add custom connector. Any client that supports remote MCP servers will have an equivalent.
  2. 02Paste the server URL
    The client will ask for a URL. There is nothing else to configure — no API key to generate, no config file to edit.
  3. 03Sign in when prompted
    You will be sent to create an account or sign in, then asked to authorise the connection. There is no separate signup to do first — the account is created as part of connecting.
  4. 04Ask it something
    Try “explain how Instagram decides who sees what” for the reading case, or “what do I check when email open rates collapse” for the working case.
Your assistant needs to support remote MCP servers with sign-in. Support is still arriving across clients, so if you cannot find a connector setting, that client is not ready yet rather than something being wrong at this end.

What it can answer

It covers Marketing, PPC, SEO — the same guides and briefs published here. An assistant can list what exists, search it, read any lesson or brief in full, and check what has changed since a date.

It tells you how far to trust each answer

Every result says whether it is durable — how something works, safe to rely on — or dated, true of a particular day and superseded by later reporting. Durable answers also list what has landed since they were written, so an assistant can tell you when guidance has been overtaken. Every claim that came from somewhere else links to that source.

Access and privacy

The connection is read-only: it can retrieve content and nothing else. It cannot change anything here, and it has no access to your accounts, files or data anywhere else. Signing in exists so access can be managed, not to collect anything about you.
Everything served over MCP is also on this site and free to read without an account — start with the topics if you would rather just read it.