PPC sources
Everything followed for PPC, and what each is actually good at. Knowing a source’s bias is part of reading it.
- Primary source for Google Ads announcements. Marketing-toned - it announces the feature but never the caveats, so pair it with practitioner reaction before acting.
Watching for: PMax changes · bidding and budget changes · reporting deprecations
LinkedIn - PPC practitioners
manualCatch-all for LinkedIn posts worth keeping. No API, so everything here arrives through the capture command - use it sparingly for genuinely new information.- Primary source for Bing/Microsoft Advertising. Lower volume; usually ships Google-parity features a few months later, which is itself a useful signal.
Navah Hopkins (X)
manualPasted in via the capture command. Reliable, non-hype read on Google Ads changes and what they mean for smaller accounts.Optmyzr Blog
rssRuns aggregate studies across managed accounts, so their benchmark posts have a real sample behind them. Vendor blog - the tool pitch is the price of the data.Watching for: cross-account benchmark data · PMax and automation studies
- Paid-media-only news desk. Fast and detail-oriented on platform changes; also covers adtech privacy and regulation, which the SEO press ignores.
Watching for: platform policy changes · privacy and consent regulation
r/PPC
redditThe best early-warning system for platform bugs: when twenty accounts report the same conversion-tracking break on the same day, that is the story. Read through Reddit's public Atom feed, which carries no score - filtering here is by keyword, not upvotes.Watching for: clusters reporting the same bug · unannounced UI or bidding changes
- Same feed the SEO topic follows, gated to paid-media items - Search Engine Land mixes both in one feed and roughly two thirds of it is SEO.
- Keyword-gated for the same reason as Search Engine Land. Barry covers Google Ads UI changes and bugs faster than the vendor blogs admit them.