PPC ·
Two October deadlines in DV360 and YouTube, and an eight-day AdMob outage
The one thing
Google is removing two legacy DV360 brand-safety exclusion controls on 1 October, replaced by the newer advanced controls - and from 12 October, YouTube responsive ads require a business name and logo, which hits bulk SDF uploads.
Two hard deadlines six weeks out, both affecting automated workflows rather than settings. An SDF pipeline without business name and logo starts failing on 12 October; brand-safety configs relying on legacy exclusions quietly stop being enforced on 1 October. Audit and map both now.
Also worth knowing
- An AdMob bug halted rewarded video on Android for eight days - logged 20 August at 21:19 UTC, then 160 hours with no status update, root cause found, no workaround. If you monetise an Android app, check 20-28 August revenue against the incident before blaming your own release. (PPC Land)
- Google stops applying site reputation abuse manual actions to EEA results from 30 August, the first time its spam enforcement splits by user location. An organic story, but it establishes that platform enforcement can be regionally partitioned under regulatory pressure. (PPC Land)
Quiet but watch it
- Indonesia's new data rules carry fines of 2% of revenue with a 72-hour response window, applying from January 2027 with no regulator yet appointed. Only relevant if you operate there - but the shape is becoming familiar.
3 stories in full
TLDR
- Google removes two legacy DV360 brand-safety exclusion controls on 1 October, replacing them with the newer advanced controls.
- Separately, from 12 October, YouTube responsive ads require a business name and logo.
- The YouTube requirement hits bulk SDF uploads, which is where this becomes an operations problem rather than a settings change.
Why it matters
Two hard deadlines six weeks out, both affecting automated workflows. An SDF pipeline that does not carry a business name and logo starts failing on 12 October, and brand-safety configurations that rely on the legacy exclusions silently stop being enforced on 1 October.
What to do
- Audit DV360 line items for the legacy exclusions now and map each to its advanced-controls equivalent before 1 October.
- Add business name and logo to SDF templates and test an upload before 12 October.
Source excerpt only — PPC Land truncates its feed, so confirm the exact control names against the article before migrating.
Google AdMob bug halts rewarded video on Android apps for eight days
PPC Land ·
TLDR
- A Google AdMob bug halted rewarded video on Android apps for eight days.
- Logged on the status dashboard at 21:19 UTC on 20 August, then left 160 hours without an update.
- Engineering identified the root cause; there is no workaround.
Why it matters
Rewarded video is often the main revenue line for an Android app. An eight-day outage with no status updates means affected publishers may still be attributing the revenue drop to seasonality or their own release.
What to do
- If you monetise an Android app with rewarded video, check 20-28 August revenue against the incident rather than investigating your own build.
TLDR
- From 30 August, Google stops applying site reputation abuse manual actions to EEA search results, under European Commission mandate.
- This is the first time Google's spam enforcement splits by user location.
- Manual actions still show in Search Console and still affect non-EEA results, so one page can rank in Berlin and be gone in Boston.
- Mediation now follows reconsideration in the appeals path.
Why it matters
Mostly an organic story, but it sets the precedent that matters here: platform policy enforcement can now be regionally partitioned under regulatory pressure. Expect the same shape of argument to reach ad policy.
Covered from the SEO side in the same day's SEO digest.